Who is Nova?

Production Team 

Joe Mecca

Joe Mecca

Founder & CEO

Entrepreneurship is in Joe's DNA. With a business degree from Purdue, he is principled on vision, strategy and results. Joe got involved with virtual reality because it democratizes experience.

Joe’s experience is in media production, word travel and technology innovation.  Joe has produced and sold newspapers, radio ads, concerts, movie series, immersive theater, and now, virtual and augmented reality entertainment and software.  

Joe is an active field producer and developer for Nova In 2019 he captured content in Palestine, Patagonia, Italy & Iraq, which will be showing at New York’s West Broadway Theater, Town Stages. 

Joe has a high sensitivity and low tolerance for bullshit.

Jacques Lalo

Jacques Lalo

Co-Founder & CDO

Jacques perceives each design process as a limitless fruit tree. Together with you he creates the tree’s trunk. Through an iterative process the tree becomes fractal, naturally spawning the most coveted fruit.

Through medical school and independent scientific study, Jacques discovered the biological mechanisms behind human sensory input. He understood DNA as a backend code to our front end perception of environments. The essence of creation became a clearer focus and is now evident in his XR design work.

After medical school, Jacques studied architectural, interior, and object design at three prestigious universities in Paris. An expert in 3D modeling softwares, you can see Jacques original designs throughout our website.

Dedicated to designing emotions, Jacques builds concepts and communicates through shapes and colors.

Kyle Kesses

Kyle Kesses

Co-Founder & CMO

Kyle simplifies complex concepts into plain language. He writes Nova's documents, represents the company at New York City events, and manages XR production.

In 2016, he won an Emmy award for writing and voicing a New York Yankees documentary series, later producing his own video series that was screened at film festivals in Los Angeles.

He believes in the power of human attention. The stories we tell ourselves, the stories embedded in our surroundings, and the stories distributed through media are the foundation of awareness.

Kyle’s belief in Extended Reality as the next step in media evolution inspires him to introduce new AR & VR solutions to businesses across industries.

Thomas Binetruy

Thomas Binetruy

Co-Founder & CTO

After earning his degree in aeronautical engineering from Purdue University, Thomas went on to design hydrogen fuel cell prototypes at Zodiac Aerospace. A year-long consulting stint at Ailancy in Paris was the final segue to his arrival in New York, where he became Nova's CTO.

A self taught and multilingual coder, Thomas builds VR prototypes and data visualizers distributed direct to Nova’s clients. His intuitive grasp of computer science mixed with his obsession for solving problems, leads him to create strong, efficient, and sustainable business applications.

His core knowledge of physics and how it merges with computer science makes him a rare breed among this generation’s XR developers.



3D Annimator

An aspiring 3D animator and CGI generalist, Grace works to create everything with the maximum efficiency and proficiency. She’s always looking to expand her horizons and reintegrate that knowledge back into her work.

Studying at the School of Visual Arts, Grace has dipped her toes into the world of XR and now prepares to take a plunge into the new medium as an art intern at Nova XR. As technology continuously integrates into the fabric of society, Grace believes XR will be the new frontier that will extend that technological integration.



Theater Director

Marina Montesanti is a New York-based theatre director and producer that has been involved with theatre in Johannesburg, São Paulo, Buenos Aires, and New York City.<br />

Montesanti develops new works about untold stories of multicultural identities in the United States. The results of her work are healing, a force against cultural segregation and an optimist conductor toward hope.

Marina is the co-producer, conceiver, and director of the musical EXI(S)T.



Field Producer

Daniela is a Mexican woman who strongly believes in the power of humanitarian work. Since an early age she got involved with diverse ONGs, Associations, groups and programs that allowed her to understand the impact of collective work.

She studied the major in Modern Languages and Interculturality in La Salle University in her hometown, Leon. She participated in a model of the United Nations in NYC, as staff for WYD in Rio de Janeiro, won a scholarship for a Summer Course Program in Bogota and took a year off to volunteer in Turtle Island, Haiti.

Daniela is the EXI(S)T XR media content production assistant. She was part of the media capturing process in Albania, Greece and Turkey, (Tijuana).      

Her sensitivity, creativity and life philosophy drive her.  She seeks to have a direct impact on improving immigration, human rights and cultural diversity.

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